About
WM Luxe began by managing properties and looking after guests. Day-to-day experience showed that a good stay depends on far more than a listing: it takes presentation, communication, strategy, attention, technology and responsibility. Over time WM Luxe widened its scope to connect homes, experiences, mobility and real-estate opportunities under one standard of care.
Real knowledge of each destination, collaboration with local operators and businesses, responsible presentation of communities, honest recommendations, care for the properties, respectful attention to travellers, growth for owners, promotion of authentic experiences, responsible investment, and building a Mexican brand with global standards.
Leadership
Founder, owner and chief executive
Fernando Gaisman Franco created WM Luxe with the ambition of building a Mexican company able to look after properties better, stand by its clients better, and develop new opportunities around hospitality and real-estate investment.
Deputy chief executive and second director
Juan Carlos Gaisman Ruiz takes part in the direction, consolidation and growth of WM Luxe, contributing real-estate experience and supporting the development of its new business lines.
Chief Financial Officer
Carlos Barreda Serrano leads the finance function at WM Luxe. He brings the rigour with which operations are structured and every real-estate opportunity is assessed before it is presented, and supports the company’s growth by keeping each decision grounded in analysis.
Partnership
WM Luxe Sales works in partnership with GBR Inversiones Inmobiliarias to provide commercial, documentary and operational support throughout purchase, sale and investment processes. When an operation calls for it, the relevant specialists are brought in.